Project Overview

Integral to NAES Corporation's evolution in the dynamic energy sector, I played a central role in a comprehensive rebranding initiative. Collaborating extensively with high-level executives and the marketing team, the goal was to craft a new brand identity aligning with their strategic aims. Navigating the challenges of rebranding in a rapidly changing energy landscape, I took on a key design role within the executive team. This hands-on involvement allowed for a seamless integration of design principles with strategic objectives, ensuring a cohesive and forward-thinking brand image for NAES Corporation during a pivotal transition.

Tangible outcomes of my collaboration with NAES Corporation involved a multifaceted transformation of their visual identity and brand landscape. This encompassed a comprehensive rebrand of NAES Corporation itself and its associations with several companies within the group, extending the impact across the entire corporate ecosystem. Undertaking the rebranding of NAES Corporation's sub-divisions, I ensured a cohesive and unified brand representation. A pivotal component of this transformation was the creation of a detailed NAES Corporation style guide, serving as a foundational resource for consistent brand application.

Other contributions included the design of a comprehensive icon suite, employed as visual assets for both internal communications and external dissemination. All corporate print materials were meticulously designed, including business cards, letterheads, and folders, thereby enhancing the professionalism and coherence of NAES Corporation's brand collateral.

I leveraged my sales management skills to generate infographic sales sheets. These strategically crafted sheets played a key role in augmenting and accelerating sales pipeline procedures. They provided managers with valuable visual aids for effective communication and engagement. Additionally, templates were designed for executive teams, offering a polished and consistent visual identity for impactful presentations, contributing to the company's overall professional image.